In a highly competitive industry such as hospitality, an effective marketing strategy plays a crucial role in a hotel’s success and economic sustainability, including the ability to drive more bookings, …
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Hotels are constantly developing, and technology is nowadays crucial for the proper operation and sustainability of a property. Maintaining a guest directory is certainly one of the most time-consuming and …
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The past few years have been a challenge for most of us, as the new reality that the hospitality sector had to face highlighted the fact that hoteliers should be …
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It’s nowadays widely known and accepted that the next step of hospitality leans towards personalization. To achieve, whatsoever, a high level of personalized services, constant yet premium communication with the …
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As technology advances and further infiltrates the hospitality industry, and new smart hotels pop up every day, it has become quite clear that hoteliers need to step up their game …
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The first step towards branding stability and, certainly, a hotelier’s everlasting endeavor is the creation of a powerful guest database. A guest database delivers valuable insights into a customer’s purchasing …
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