3 years ago Building a strong guest database and driving revenue with a robust CRM and Digital Marketing – The Pilgrm success story
The first step towards branding stability and, certainly, a hotelier’s everlasting endeavor is the creation of a powerful guest database. A guest database delivers valuable insights into a customer’s purchasing …
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3 years ago The sales strategy that led two hotels to profit in the middle of a pandemic
The 2020s started with a major blow to the tourism and hospitality industry worldwide, with the COVID-19 pandemic causing a widespread social and economic upheaval. Many hoteliers found themselves “shocked” …
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3 years ago Angsana Corfu Resort: How the hotel’s architecture & concept affected its signage specification
As we have mentioned in previous articles in Hotelier Academy, hotel signage is one of the most important topics of discussion. In combination with the design and the architecture of …
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4 years ago The Avaton Success Story: How Digital Room Service was Developed & Became Part of Luxury Hospitality
As technology further infiltrates the travel industry, shaping travellers’ habits and sense of hospitality, a wind of change has begun to blow for room service. It is one of the …
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4 years ago How a hotel in Athens became the ideal example of hotel signage
As we have mentioned in our previous articles in Hotelier Academy, the signage is one of the most important elements of a hotel; directly affecting not only the experience of …
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5 years ago Hotel Food Branding lessons by 4 amazing hotels in Greece
Food, and most specifically, good food, is an integral part of the holiday experience, as it allows travellers to explore cultures and customs through their senses. However, travellers do not …
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6 years ago Travel Blogger Case Study: Building brand awareness for a new boutique hotel in Mallorca
I’m a seasoned hotel blogger from Finland. In March I had a blogging gig in Alcudia, Mallorca, where the run-down apartment hotel had faced a total reconstruction to turn into …
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6 years ago Unique Interior Design lessons, from a fascinating Hotel in Paris
Hotel Interior Design is one of the hottest topics during the development of a new property. It is a field which greatly shapes the overall experience within the hotel — …
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7 years ago A “natural” hotel in Santorini, becomes an excellent example of how the local experience & absolute luxury can be combined
A hotel is, by definition, a unique ‘destination within a destination’, that becomes the visitor’s reference point regarding the local experience. It is now clear, that the visitors look for …
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7 years ago A Hotel in Stockholm teaches the true meaning of the term ‘Boutique Hotel’
The widely used term ’boutique hotel’, might be among the biggest hospitality trends, however, it continues to have a rather vague meaning, without any clearly specified characteristics and expectations. Today, …
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