Sales & Marketing

The strategy you will follow on social media and third-party channels will play a key role in your hotel bookings and market position. In the hotel industry, which is constantly …
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The odyssey of every hotelier has always been the creation of a complete experience for the traveller. Some argue that the answer lies in experience, others argue that the introduction …
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While no one can accurately predict the total damage, we do know that hotels & travel businesses who count on travelers from Italy, China, and other Asian countries must look …
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Scent Marketing is undoubtedly one of the latest major global trends that enhances the travellers’ experience in contemporary Hotels. Given that Smell is the second most influential sense in humans, …
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2018 has been a fascinating year for the global Hotelier Industry, with travellers appearing to be more demanding than ever. 2018 was also the year that made clear to hoteliers …
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In my previous article regarding the shaping of a hotel’s communication concept, we highlighted the importance of setting a specific plan, in which all of our communicational needs will be included. …
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When it comes to contemporary marketing, Hoteliers are one of the most well-informed groups of professionals. Among their daily tasks, they have to apply the latest and most advanced …
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The Holiday Season is full of glamour, colours, tastes, smells, music, joyful feelings, fun, play and sharing. These are the days when people usually live the strongest experiences of …
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Christmas is one of the most beloved seasons for Hoteliers since they always have a reason to celebrate: either because their hotels are in full operation, dressed-up in their …
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One of the many things a new hotel needs to go through during the hectic period prior to its opening is to lay the groundwork for its overall communication strategy. …
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