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Latest Articles | written by Hotelier Academy’s experts

Digital guest directory: Analyzing its impact on the hotel guest experience
3 years ago

Digital guest directory: Analyzing its impact on the hotel guest experience

Hotels are constantly developing, and technology is nowadays crucial for the proper operation and sustainability of a property. Maintaining a guest directory is certainly one of the most time-consuming and …
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Effective ways to build trust with travelers and increase bookings during periods of turmoil
3 years ago

Effective ways to build trust with travelers and increase bookings during periods of turmoil

The past few years have been a challenge for most of us, as the new reality that the hospitality sector had to face highlighted the fact that hoteliers should be …
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The Best Channels to connect with your Guests during their stay
3 years ago

The Best Channels to connect with your Guests during their stay

It’s nowadays widely known and accepted that the next step of hospitality leans towards personalization. To achieve, whatsoever, a high level of personalized services, constant yet premium communication with the …
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In-Hotel Technology that impacts guest experience | Hotel Chains Edition
3 years ago

In-Hotel Technology that impacts guest experience | Hotel Chains Edition

As technology advances and further infiltrates the hospitality industry, and new smart hotels pop up every day, it has become quite clear that hoteliers need to step up their game …
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Building a strong guest database and driving revenue with a robust CRM and Digital Marketing – The Pilgrm success story
3 years ago

Building a strong guest database and driving revenue with a robust CRM and Digital Marketing – The Pilgrm success story

The first step towards branding stability and, certainly, a hotelier’s everlasting endeavor is the creation of a powerful guest database. A guest database delivers valuable insights into a customer’s purchasing …
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The sales strategy that led two hotels to profit in the middle of a pandemic
3 years ago

The sales strategy that led two hotels to profit in the middle of a pandemic

The 2020s started with a major blow to the tourism and hospitality industry worldwide, with the COVID-19 pandemic causing a widespread social and economic upheaval. Many hoteliers found themselves “shocked” …
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