Digital Marketing

Your hotel’s proper digital presence is a complex and multidimensional matter. The challenges and needs of the field are constantly changing, causing a “headache” to those who want to be …
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It is true that in 2020, social media have taken over our lives and this also applies to the hotels. Most of the hotels have focused their digital marketing strategy …
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It is quite known that nowadays guest experience extends much further than just what happens on the property. Social Media is a perfect place for hotels to build connections with …
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What does a hotel brand need to have in order to stand out on Instagram? Is creative content enough to make your feed enviable?

Let’s examine the topic from the …
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Nowadays, the influence of Instagram in our lives is undeniable. This powerful Social Medium has become a marketing strategy tool for many industries. Particularly in the tourism industry, Instagram has …
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Writing an article in 2019 requires more than written fluency. If you want to see your business grow, either you are running a hotel, a villa or any other accommodation …
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Metrics are important for any business, and hotels are no different. While it may seem you’re drowning in data, metrics give you tangible ways to track and measure your hotel’s …
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Hotel websites are one of the most important sales sources, since the majority of the travelers visit them before making their final decision. Regardless of the channel they will finally …
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2018 has been a fascinating year for the global Hotelier Industry, with travellers appearing to be more demanding than ever. 2018 was also the year that made clear to hoteliers …
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In my previous article regarding the shaping of a hotel’s communication concept, we highlighted the importance of setting a specific plan, in which all of our communicational needs will be included. …
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